According to U.S. press reporting, brands and advertising agencies (Madison Avenue) are rapidly integrating generative AI across the full ad-production workflow to cut costs and automate creative output. Drawing on coverage from Cannes Lions, the June 29, 2026 report noted that while many companies still treat AI as a "technology of the future" to be tested gradually, the ad industry has already moved into full-scale adoption spanning campaign launches, monitoring and creative production. Rather than a product announcement, it is a deep-dive into a structural shift across the sector.
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