Google Updates Privacy Policy to Enable Targeted Ads Based on Gmail, Photos Data Through Personal Intelligence

Google has updated its privacy policy effective October 16, 2026, to allow the use of Gmail, Google Photos, and Drive data for serving targeted advertisements, marking a significant shift in how the company monetizes personal information through its AI features. The change applies when users enable Personal Intelligence, Google's opt-in AI feature that connects across Gmail, Photos, YouTube, Search, and other services to provide personalized responses within Gemini and Google Search.