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Google DeepMind Ties Up With A24 on Filmmaking AI, Invests About $75M

June 22, 2026 at 10:35 EDT

Media Generation
Funding & M&A
Foundation Models

Google DeepMind on June 22, 2026 announced a research partnership with independent film studio A24, a multiyear collaboration aimed at letting filmmakers shape AI tools from within actual production, accompanied by a roughly $75 million investment from Google into A24.

June 22, 2026 · Google DeepMind × A24

DeepMind Teams With A24 to Build AI Tools — Shaped by the Filmmakers Who Use Them

A multi-year, non-exclusive research partnership pairs Google DeepMind's generative AI with A24's director-driven craft — backed by a roughly $75M investment, Google's first stake in a Hollywood studio.

~$75M

Google's investment into A24 — its first stake in a Hollywood studio

Multi-year

Term of a non-exclusive R&D collaboration across multiple projects

Zero

Access Google gets to A24's film/TV library or data

Two ways DeepMind grounds research in real production

May 2025

Primordial Soup (Aronofsky) — one short-film project on Veo

June 2026

A24 — multi-year, multi-project partnership + investment

From a single film experiment to a deep, ongoing studio collaboration — research built on real workflows, not theory.

The feedback loop at the core

DeepMind builds generative AI technology

→

A24 filmmakers use it inside real production

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Feedback flows back to shape the tools

Welcomed

Working with a respected studio lets tools be built around actual production workflows — "nothing like the prompt-generation AI that people find off-putting."

Still contested

Concerns over copyright, jobs and diluted creativity remain strong — and skepticism persists about A24's AI efforts. No model names, benchmarks or release dates yet.

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