HeyGen says its synthetic presenters are now appearing on live television, with Telemundo Deportes deploying AI-generated avatars across its coverage of the FIFA World Cup 2026 in the United States. The company highlighted how its avatar of on-air talent Pablo Mariño can be placed into imaginative, entirely digital settings—such as a Spider-Man-style New York City scene—while remaining recognizably the same person from segment to segment.
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