Tesla Rebrands Full Self-Driving as Assisted Driving Across Europe to Unlock Regulatory Approval

Tesla has renamed its advanced driver-assistance system from 'Full Self-Driving (Supervised)' to 'Tesla Assisted Driving' across Europe, a strategic concession to regulatory demands that aims to overcome approval hurdles in the continent's most cautious automotive markets. The rebranding, announced in October 2026, follows months of pressure from German transport officials who argued the original name was misleading about the system's actual capabilities.