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Meta Launches Muse Image, Its First In-House Image Generator

  • Media Generation
  • Foundation Models
  • Sales & Business

On July 7, Meta released Muse Image, the first media-generation model from the Alexandr Wang-led Meta Superintelligence Lab, making it immediately available in Meta AI, Instagram Stories and WhatsApp. It is the company's first in-house image-generation model and marks a shift away from prior reliance on third-party models toward its own systems. According to reporting, integration into Facebook, Messenger and the Advantage+ ad optimization tool is planned in the near future.

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