A method that uses generative AI to auto-produce hundreds of variations of product page layouts, headlines, offers and images, then lets real traffic pick the winners, is drawing attention across ecommerce. The interest was sparked by a 22-year-old ecommerce operator who described not launching a single product page and waiting, but instead generating many variations with AI and continuously identifying the versions that drive conversions. No specific tool was named, but the case has spread as an emblem of an operating approach that pairs generative AI with test automation.
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