OpenAI Expands ChatGPT Advertising With Visual Formats, Measurement Tools, and Sponsored Agents
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OpenAI is substantially expanding its advertising platform on ChatGPT, introducing visual ad formats, new measurement capabilities, and a conversational agent model that turns ads into direct sales channels. The company's advertising business, which reached a $1 billion annualized revenue run rate within 200 days of launch, is now addressing key concerns from advertisers about format limitations and attribution tracking.
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