Breaking

Meta Launches Muse AI Agent, Tops App Store as Zuckerberg Bets on Autonomous AI

September 23, 2026 at 22:21 EDT

AI Agents
Sales & Business

Meta has released Muse, a personal AI agent designed to automate tasks and shopping on behalf of users, with the app climbing to the top of the Apple App Store within days of its September 8 debut. CEO Mark Zuckerberg showcased the agent at Meta's annual Connect developer conference on September 23, positioning it as the centerpiece of the company's artificial intelligence strategy and a direct counter to concerns about AI capabilities lagging behind expectations.

AI Agent Launch

Muse AI Becomes No. 1 Free App

Meta's autonomous task agent topped the Apple App Store within days, driven by integration with Meta's platforms and broad automation capabilities across shopping, scheduling, and messaging.

Downloads in 6 Days

900K+

App Store Position

#1 Free

Pricing Tiers

Free

100M tokens

Power

$20/mo

Maximum

$100/mo

500M tokens (Power) and 3B tokens (Maximum) per week

Key Capability

Muse automates multi-step tasks across Instagram, Facebook Marketplace, Shopify, and PayPal, enabling shopping, booking, and messaging without manual intervention at each step.

Considerations

Amazon blocks browsing; complex tasks require manual confirmation; audio quality noted as weaker than prior Meta speech systems; privacy controls and data retention policies unclear to users.

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