In June 2026, Coinbase began a beta rollout of "Coinbase Advisor," an SEC-registered AI investing advisor that delivers personalized guidance through a natural-language chat and spans crypto, equities and derivatives as part of the company's broader push to expand its financial platform.
Coinbase · Coinbase Advisor
An SEC-Registered AI Becomes Your Financial Adviser
Coinbase has launched an AI investment adviser — registered as an RIA with the SEC and a CTA with the CFTC — that talks in plain English, reads your whole portfolio, and turns news into multi-asset trade ideas. It rolls out first to U.S. Coinbase One members.
$0
Extra fee inside Coinbase One (trading fees still apply)
24/7
Always-on portfolio analysis & guidance
75+
Combined years of investment-pro experience behind its framework
Breaking the access barrier of human advisers
Traditional advisers often require multimillion-dollar minimums. The AI is offered to any member at no extra fee.
Traditional advisertypical minimum
vs
Coinbase Advisorextra fee
How a recommendation works — you stay in control
ASK
Question in plain English
→
ANALYZE
Portfolio + history + live market data
→
RECOMMEND
AI suggests a trade
→
YOU APPROVE
Non-discretionary: no execution without consent
The hopeful case
Grasp an entire portfolio 24/7 at no extra fee
Request complex strategies in natural language
Could "democratize" professional-grade advice
The unease
Handing a portfolio to AI; fiduciary-duty questions
May be a tool to push products
Could become fertile ground for scams
Coinbase's own caution: output may be incomplete or inaccurate, it should not be a sole source of information, the user makes the final decision, and past performance does not guarantee future results.
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