AI-Generated Content Overwhelms Social Platforms as Creators Battle Authenticity
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The flood of low-quality artificial intelligence-generated content is reshaping social media, putting professional creators under pressure to defend authenticity and stand out in an oversaturated landscape. A June 2026 analysis by Kapwing found that nearly 60% of videos shown to new TikTok users are AI-generated, compared to 21% on YouTube—three times the prevalence, with OpenAI's recent launch of a TikTok-style app powered entirely by its Sora 2 video model promising to accelerate the trend further.
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