AI video startups Pika and Higgsfield are at odds over strikingly similar AI-generated marketing videos, a dispute that lays bare how easily generative tools can now reproduce a rival's creative style. The feud, detailed by The Information under the headline Pika vs. Higgsfield Feud Over Copying Shows How AI Makes Mimicry Easy, centers on promotional clips that the two companies produced with such overlapping look and feel that questions of imitation quickly followed.
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