Japan's Average Smartphone Purchase Price Surpasses ¥80,000

A July 2026 survey put Japan's average reported smartphone purchase amount at ¥81,747, crossing ¥80,000 for the first time in the survey series. That was ¥2,976 above January's ¥78,771, as memory prices rose amid demand tied to the AI buildout. MM Research Institute defines the figure as a weighted average of list prices or purchase amounts before discounts, including tax; it is not the final amount every buyer paid. The institute's July findings also put reported iPhone purchase amounts at ¥114,234 on average, compared with ¥62,612 for Android phones.