Apple is introducing new App Store rules that will require dating apps and AI companion apps offering sexual or romantic content to carry an 18+ age rating.
New App Store rule · Apple
Sexual or romantic AI companion and dating apps move to 18+
Apple will require dating apps and AI companion apps that offer sexual or romantic content to carry an 18+ age rating, placing them in the highest age tier on the App Store.
How the rule applies
Two categories are covered. The rating depends on whether the app offers sexual or romantic content.
Category 1
Dating apps
Services built to connect users romantically.
Category 2
AI companion apps
Chatbot-style apps that simulate friendship, romance or intimacy.
Offers sexual or romantic content?
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Highest age tier, adults only
Why it matters
Age ratings control how apps are presented and who can access them.
An 18+ label signals the app is intended only for adults.
The rule extends this to a fast-growing class of AI products with intimate interactions.
Open questions
Effective date is not yet detailed.
Exact definition of sexual or romantic content is unclear.
Enforcement approach has not been spelled out.
Treatment of optional or limited romantic features is uncertain.
What developers should do
Review how content and features are rated before submission.
Audit romantic and sexual features
Check optional content paths
Plan for the 18+ tier
Broader context
Platform operators are tightening age controls around AI-driven and relationship-oriented apps, an area under scrutiny over minors' access to adult-oriented content. Key questions ahead: whether other app stores follow, and how developers adapt.
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