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Beamr Demonstrates Live-Streaming Tech Upscaling 720p to 4K With NVIDIA RTX VSR

July 2, 2026 at 17:47 EDT

Media Generation
Infra & Chips
Sales & Business

Video technology firm Beamr is demonstrating a live sports streaming pipeline that uses NVIDIA's AI super-resolution technology, RTX Video Super Resolution (VSR), to upscale low-resolution 720p sources to 4K in real time. The company claims it delivers quality-validated, bitrate-efficient premium 4K/1080p experiences without significantly reworking existing production workflows.

IBC 2025 · Best of Show · Beamr × NVIDIA

720p to 4K, Live — GPU Upscaling for Real-Time Sports

Beamr pairs NVIDIA's RTX Video Super Resolution with its Content-Adaptive Bitrate engine to lift on-site 720p footage to 4K-equivalent in real time — while claiming up to 50% lower delivery and storage cost.

720p→4K

Real-time upscale on RTX Tensor Cores

-50%

Up to, CDN & storage cost with CABR

95%

Confidence, ~60-viewer perceptual test

The Resolution Gap

On-site capture is low-res — viewers expect 4K

720p

Captured on site

→

Delivered to viewers

~9× the pixels of 720p — bridged in real time, without rebuilding the delivery workflow.

The Pipeline

720p / 1080p

Low-bitrate on-site capture

→

RTX VSR

AI sharpens edges, removes artifacts → 4K

→

CABR

Per-frame optimal compression, -50% cost

Reported Strengths

Noticeable artifact removal & sharper low-bitrate video
Effect most visible in fast-motion sports
Avoids generative "hallucinations" on faces & text

Open Questions

Gains can be small depending on content
Higher power draw at top quality settings
Broadcaster integration still at demo stage; needs RTX GPU

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