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Google signs MrBeast to multi-year deal putting Gemini in survival videos

September 3, 2026 at 08:58 EDT

Foundation Models
Sales & Business

Google has signed a multi-year partnership with Beast Industries that will place Gemini, Google Health, and Fitbit Air inside videos from Jimmy Donaldson, the YouTuber known as MrBeast, beginning with a wilderness survival challenge on September 5.

September 2, 2026 · Google

Gemini enters MrBeast's survival stunts

Google and Beast Industries have opened a multi-year partnership putting Gemini, Google Health, and Fitbit Air into MrBeast videos, starting September 5.

500M

YouTube subscribers, first to the mark

1.65B

Monthly fans, per Beast Industries

Sept 5

First survival video with Gemini

Climates: jungle, desert, Arctic

Monthly views on the main channel

Same unit, drawn to scale: billion views per month

Low end

High end

Takeaway: the channel is reported to draw 4 to 6 billion views a month.

How the partnership shows up on screen

Sept 5 survival video

Gemini flags dangers in jungle, desert, Arctic

→

Gemini campaign

Donaldson uses the app to plan stunt logistics

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Fitbit Air challenge

Wearable joins a later video via Google Health

What supporters see

Gemini is baked into the stunts and storytelling, a bigger distribution play than another benchmark score.

What critics flag

Gemini is not making the videos, and a wilderness chatbot could look like a joke if it falters on camera.

Deal terms

Financial terms were not disclosed. The pact had sign-off up to Sundar Pichai.

Google called the September slate just the beginning of what it is building with Beast Industries. Humans still write, shoot, and edit every video.

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