In Morning Consult's annual "Most Trusted Brands 2026" report published in June 2026, Google ranked third overall and first among tech brands in U.S. consumer trust, while Gemini placed eighth among the biggest trust risers.
Most Trusted Brands 2026 · Morning Consult
Google is America's most trusted tech brand — and its halo is lifting Gemini
Google ranks 3rd overall and #1 in tech with a 57.4 net trust score. Its AI, Gemini, was the 8th-biggest trust riser (+6.2 points) even as trust in AI overall sits near the bottom of all categories.
57.4
Google net trust score — #3 overall, top tech brand
21.7
Gemini net trust — 8th-biggest riser
+6.2
Year-over-year gain for Gemini, the only major AI brand to climb
Net trust score — the leaders vs. Gemini
Share who trust the brand to do the right thing, minus those who don't.
AI as a category sits near the bottom of 198 categories — on par with Tobacco and Crypto — which keeps Gemini's standalone score far below its parent.
The halo effect
Trust in the parent brand spills over to the child — and distribution does the rest.
Trusted Google brand
→
Built into Search · Android · Workspace · Chrome
→
Rising traffic share
→
Gemini trust rises +6.2
Praised for
Deep Research & reasoning
Docs, Sheets & Gmail integration
Multimodal: image, video, audio
Up to 1M-token context window
4.4/5 on G2 · 4.0/5 Editors' Choice
Flagged for
Hallucinations & math errors
Loses context in long chats
Trails Claude on coding
Instruction-following complaints
Privacy concerns on sensitive data
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