Google has been enabling by default a new setting that stores and uses activity data collected from its search-related services — Search, Maps, Translate and others, including images, audio, video, files and search history — to improve its AI models, according to reports. On July 6, 2026, TechCrunch published an article outlining the data involved and how to opt out.
June 2026 · Google Privacy Update
If You Use Google, You May Be Training Its AI — By Default
A new "Search Services History" setting lets Google save the images, audio and video you upload or create in Search, Lens, Translate and more — and use them to improve generative models like Gemini. For many accounts, it is switched on out of the box.
ON
by default for many accounts
7
services covered: Search, Maps, Shopping, Flights, Hotels, Translate, News
3–36
months retention (auto-delete available)
What changed: one control became two
Before
Web & App Activity
Managed search history collectively.
→
Search Services History
ON by default · feeds AI training
Personalized Recommendations
Separate control
What gets saved & used
Photos taken with Google Lens
Voice search and Search Live recordings
Google Translate voice practice audio
Images, files, audio and video across search services
The middle path
Reluctant to opt out entirely? Keep the history feature but turn off "Save Media" to stop only media from being saved.
Concern
Many accounts found the setting already enabled — raising fears that personal media, including photos of children, could be swept into training.
In favor
Others highlight the convenience of reusing past searches and richer personalization from saved history.
How to check your account
Open the dedicated Search Services History settings page.
Choose to opt out, or set retention to 3, 18 or 36 months.
Prefer a compromise? Disable "Save Media" only.
Don't see the screen yet? The rollout is staged — adjust Web & App Activity as a workaround.
Accounts that previously turned off Web & App Activity may find the new setting off by default; others must check manually.
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