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OpenAI Highlights Pollo AI Workflow Using GPT-5.6, GPT-6 Astra and GPT-Image-2.5

October 8, 2026 at 13:43 EDT

Media Generation
AI Agents
Foundation Models

OpenAI has highlighted Pollo AI's use of GPT-5.6, GPT-6 Astra and GPT-Image-2.5 to turn rough creative briefs, product photos and references into campaign images and short video ads. The case shows how generative-video tools are shifting from single-prompt clip generation toward agent-guided production workflows for creators, small businesses and marketers.

Oct. 8, 2026 · Pollo AI

AI Video Moves From Prompt To Campaign

Pollo AI is using GPT-5.6, GPT-6 Astra and GPT-Image-2.5 to route briefs, plan scenes, create images and produce short video ads from product photos and references.

26M+

Pollo AI users

30%

Creator sessions starting from templates

>50%

Less time choosing or switching models

~15s

Example fragrance video ad

Model-selection time, visualized

100%

Before routing baseline

<50%

With model routing

GPT-5.6 handles routing, while GPT-6 Astra takes on harder narrative and revision planning, cutting model-choice friction by more than half.

Campaign workflow

Brief and assets

→

Route the model

→

Plan scenes

→

Export creative

What users value

Fast image and video generation, strong visual quality, a simple interface and fewer manual model choices.

Where friction remains

Credits can be consumed quickly during retries, and specific prompts may still need correction after a first pass.

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