HeyGen Survey: 71% of Small Business Owners Abandon Shot Videos Due to Self-Doubt and Professionalism Concerns

A new survey of over 1,000 small business owners reveals a critical barrier to business growth: production anxiety. HeyGen's research shows that 71.6% of small business owners have recorded video content for their business and then decided not to publish it—a significantly higher rate than industry benchmarks suggest most leaders realize.