Hyundai Motor Company has launched a global campaign, "School of Football," featuring the Atlas® humanoid robot from its subsidiary Boston Dynamics, and will officially deploy four Spot® quadruped robots at FIFA World Cup 2026™ venues for the first time. As part of its official sponsorship platform "Next Starts Now" for the football tournament held across North America from June 11 to July 19, the company aims to showcase its robotics capabilities on a global stage.
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