Tesla Rebrands Full Self-Driving as 'Tesla Assisted Driving' in Europe Following German Regulatory Pressure
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Tesla has renamed its Full Self-Driving system to "Tesla Assisted Driving" across European markets, following negotiations with German regulators who deemed the original branding misleading. The rebranding, implemented in October 2026, represents a strategic concession to accelerate EU-wide regulatory approval for the driver-assistance technology.
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