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OpenAI Makes Cannes Lions Debut, Pitches ChatGPT Ads to Marketers

  • Sales & Business
  • Foundation Models

OpenAI attended the advertising industry's biggest festival, Cannes Lions, for the first time and pitched marketers a new ad vehicle that places advertisements inside ChatGPT.Chief Revenue Officer Denise Dresser, the former Slack CEO, took the stage and declared, "We are clearly in the advertising business now."

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